Lotto Hero, the most exciting new product in lottery, will be making its debut at iGaming Super Show in Amsterdam this week.

The game will be showcased as part of a sponsorship of the event’s B2B bar in the heart of the Hall 8 at the Amsterdam RAI.

Launched at ICE 2017, Lotto Hero guarantees a jackpot of one million Euros on the hour, every hour, 24 hours a day.

The mobile-friendly game is designed to appeal to the next generation of players across the world who haven’t engaged with static, old-fashioned retail lotteries.

For operators, it is set up to boost acquisition, retention and conversion, as well as increasing the life-time value of players and strengthening cross-sell.

Players, who require no skill to play the game, just need to purchase a two Euro Lotto Hero coupon ahead of each draw, which will be made on the hour, every hour.

Lotto Hero is set to be hosted on a multi-tenant platform which enables it to be provided to players around the world through operator’s own websites.

For more information on Lotto Hero product or to speak with Lotto Hero CEO, Angelo Dalli, please contact Robin Hutchison at Square in the Air on robin@squareintheair.com or sales@lottohero.com.