Lotto Hero, the most exciting new product in lottery, will be making its debut at iGaming Super Show in Amsterdam this week.
The game will be showcased as part of a sponsorship of the event’s B2B bar in the heart of the Hall 8 at the Amsterdam RAI.
Launched at ICE 2017, Lotto Hero guarantees a jackpot of one million Euros on the hour, every hour, 24 hours a day.
The mobile-friendly game is designed to appeal to the next generation of players across the world who haven’t engaged with static, old-fashioned retail lotteries.
For operators, it is set up to boost acquisition, retention and conversion, as well as increasing the life-time value of players and strengthening cross-sell.
Players, who require no skill to play the game, just need to purchase a two Euro Lotto Hero coupon ahead of each draw, which will be made on the hour, every hour.
Lotto Hero is set to be hosted on a multi-tenant platform which enables it to be provided to players around the world through operator’s own websites.