April, 2017, Malta – We’re pleased to announce that our exciting new lottery game, Lotto Hero, has been nominated at the upcoming 2017 EGR B2B Awards.

The innovative product, launched earlier this year at the ICE exhibition, has been shortlisted in the Online lottery supplier category at the Awards, which recognises the people and products which power the online gambling industry.

Lotto Hero is designed to boost acquisition, retention, and conversion, as well as increasing the life-time value of players and strengthening cross-sell.

Players, who require no skill to play the game, just need to purchase a €2 Lotto Hero coupon ahead of each draw, which will be made on the hour, every hour.

Any that pick the correct seven numbers and a card suit drawn at random are guaranteed at least one million Euros in prize money. If the first attempt at winning does not succeed, Lotto Hero offers a second chance draw for players, significantly increasing the chances of a win.

Lotto Hero CEO Angelo Dalli, said: “To be nominated for such a prestigious award underpins the potential of Lotto Hero. We’re excited to be going for the award – but even more excited about Lotto Hero’s potential as a genuine game-changer product.

“We look forward to the ceremony and have our fingers crossed we can bring home the trophy for all our staff to savour.”

The award winners will be announced at a black-tie ceremony on Tuesday 6 June 2017, which takes place at The Hurlingham Club, London.