Our lottery vertical live on Vbet

New lottery vertical provided by Helio Gaming is live at BetConstruct’s operator Vbet.com. The lottery games aim to boost acquisition and retention of casino players.

Lottery vertical at Vbet

Our Helio Games are now live with BetConstruct’s operator Vbet. Our cooperation with BetConstruct started back in 2018. It brought us exposure to operators from more than 50 countries.

Vbet implemented the full lottery vertical. This will widen their portfolio of games. The lottery vertical includes:
– the family of Hero Games (Lotto Hero, The Daily Hero, Hero Millions and The Big Hero)
– betting on international lotteries
– the Live Lotto 6/36.
The lottery vertical gives the players access to daily, weekly, and event-based draws with high jackpots.

Moreover, requiring no skill or pre-existing knowledge, these lotto games boost acquisition and retention. Therefore, they enhance an operator’s ability to cross-sell to both casino and sportsbook players.

Richard Mifsud, CEO at Helio Gaming, said: “We are thrilled to be up and running with Vbet. They are one of the most popular operators in central Asia.

“We are always evolving our suite of games in order to tailor them to individual markets. I’m confident there will be something for everyone here. Whether they are existing lottery players, or arrive from sportsbook or casino.”

Vigen Badalyan, CEO at Vbet, said: “We’re very pleased to be able to add Helio Gaming’s games to our product mix. They are one of the most interesting lottery suppliers in the industry at the moment. We know our customers will be delighted with their products.”

Today we offer several customisable lottery games. The games includ hourly, daily, weekly, and event-based draws. More importantly, the operators can brand the full lottery vertical to their liking. Therefore, the games can appeal to a large number of player demographics.

In conclusion, the draws can use Helio Gaming’s certified RNG. In addition, they can live broadcast using existing casino studios. Furthermore, they can include non-monetary prizes such as cars, yachts, and luxury holidays. This builds up a full package for a lottery vertical.

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